Solutions Partnerships Underscore NetApp’s Commitment to Reach Customers Through Diverse Pathways Strategy

SUNNYVALE, Calif. —Economic and competitive pressures are forcing organizations to seek alternatives to align their IT infrastructure to their business needs. These companies are increasingly turning to cloud services to gain efficiencies and respond faster to today’s changing business requirements. Service providers are an important pathway to these customers, and they play a key role in bringing cloud services to market and helping customers make critical infrastructure decisions to accelerate their businesses.

As part of the company’s strategy to broaden and leverage its diverse pathways to reach customers, NetApp (NASDAQ: NTAP) today announced that several of the world’s top-tier service providers are collaborating with NetApp to deliver a wide range of innovative cloud services that help customers transition to a flexible and efficient shared IT infrastructure—the foundation for cloud computing. These world-class service providers are an integral part of an expanding partner ecosystem benefiting from the NetApp Partner Program for Service Providers. The first of its kind in the storage industry, this growing program helps partners increase their business and take advantage of the market shift to cloud services. Unlike other vendors, NetApp collaborates with leading service providers and currently, does not compete by offering proprietary cloud services.

News Facts

* World-class service providers are collaborating with NetApp to build, deploy, and sell differentiated cloud service offerings, which help customers transition to a flexible and efficient shared IT infrastructure. These service providers include BlueFire, Interactive, Internet Initiative Japan, Iron Mountain, Logicalis, Quest, Rackspace, Siemens IT Solutions and Services, and Terremark.
* NetApp and its ecosystem of solution partners offer a diverse portfolio of enterprise-class cloud services, including application development and testing, backup, collaboration, desktop, disaster recovery, infrastructure, messaging, storage, and SAP application-based services to help enterprises reduce costs and enhance agility.

Supporting Quote(s)

* Julie Parrish, vice president of Global Channel Sales, NetApp
“NetApp is focused on creating opportunities to collaborate with our solution partners to deliver compelling, complementary, and differentiated cloud solutions. The NetApp Partner Program for Service Providers is one of several ways we work with solution partners to help them increase their revenue and grow their businesses. Our success in attracting a strong global ecosystem of service providers is a testament to the unique value proposition that NetApp delivers as a partner of choice to accelerate adoption of public and private clouds.”

Program Detail

* The NetApp Partner Program for Service Providers enables service providers who join the program to build differentiated, enterprise-class cloud service offerings that help customers move to a flexible and efficient shared IT infrastructure, allowing them to operate profitably based on low-cost and predictable service levels.
* Service providers who join the program benefit from access to a wide range of unique tools and programs delivered by NetApp to help differentiate their services, speed time to market, and grow their revenues. These tools and programs include technical training and service benefits, as well as marketing and sales support.
* The program allows value-added resellers to align with NetApp preferred service providers to offer cloud solutions to the end customer, enabling them to meet the demand for cloud services and to grow their business without investing in the new data centers, infrastructure, and resources needed to become a cloud service provider.