NetApp announced its Zero Investment Promise (ZIP) for Database Promotion to assist EMC and HP customers in achieving greater storage efficiencies in their database environments. The promotion enables EMC and HP customers to reduce storage requirements, improve utilization, and decrease operating costs by engaging in a 90-day, risk-free, zero-investment trial of NetApp V-Series for their database storage infrastructures.

Under the terms of the promotion, NetApp pledges that, by deploying V-Series, users can reduce their physical storage requirements and achieve cost savings.

With V-Series, customers can manage third-party storage arrays to extend the value of their existing storage investments, improve efficiency, and take advantage of NetApp’s unified storage and data management capabilities in non NetApp environments.

Customers such as OpenLink Financial, a company specializing in trading, risk management, and processing software for energy and financial markets, are achieving greater efficiency, flexibility, and cost savings with NetApp. To keep up with the flow of trading in complex, volatile markets, OpenLink needed a more flexible, unified storage architecture that allowed it to make the most cost-effective use of storage capacity for its Oracle® development environment.

Efficiency: Developers and database administrators can achieve improvements quickly by leveraging V-Series with NetApp’s unique portfolio of storage efficiency technologies.

Cost Savings: These innovative technologies can help customers decrease costs and increase business agility by quickly aligning computing resources with rapidly changing business and workload requirements.

Innovation: For example, FlexClone® can create database clones in minutes using minimal storage space, resulting in accelerated development and deployment. Thin provisioning improves storage utilization by aggregating unused capacity across storage volumes and sharing it dynamically across all applications as requirements change.