EMC Iomega Sets the Market Standard for Portable Hard Drives

EMC Iomega, a leading innovator in digital protection solutions for consumers and small and medium businesses, is excited to announce that it is moving to the new SuperSpeed USB 3.0 interface for all EMC Iomega USB 2.0 portable hard drives, beginning with the award-winning line of EMC Iomega® eGo™ Portable Hard Drives.

The new all-USB 3.0 eGo Portable Hard Drives will feature hardware encryption and super toughness, too, thanks to a drop spec twice the industry average – all at USB 2.0 product prices. This market-leading move continues EMC Iomega’s tradition of technology leadership.

“As a market leader in external hard drive solutions, EMC Iomega is proud to be the first to move towards an all USB 3.0 portable hard drive lineup – and at no extra price premium to our customers,” said Jonathan Huberman, president of EMC Iomega Corporation and the Consumer and Small Business Products Division of EMC.

“With a super fast USB 3.0 interface delivering speeds of up to 10 times that of USB 2.0, super tough with a 7-foot drop spec that’s twice the industry average and super secure with AES 256 hardware encryption, EMC Iomega’s eGo Portable Hard Drives will be the premium must-have portable storage product. Factor in our bundled software Protection Suite with popular titles such as EMC Iomega’s QuikProtect, v.Clone and Trend Micro’s Internet Security, and that makes EMC Iomega’s USB 3.0 eGo Portable Hard Drives an exceptional premium solution at the same price as most entry level basic USB 2.0 products.”

EMC Iomega plans to move all eGo Portable Hard Drives in 500GB* and 1TB** capacities to the new USB 3.0 interface by early October. Totally compatible with all USB 2.0 computers, the new USB 3.0 eGo Portable Hard Drives will include EMC Iomega’s industry-leading Drop Guard™ Xtreme, which provides added protection from drops of nearly seven feet or twice the industry average***.

In the first quarter of 2011, Iomega plans to move the EMC Iomega® Prestige Compact Portable Hard Drive line to USB 3.0 on all models. Shortly thereafter, EMC Iomega will move the rest of its portable external hard drive models to the USB 3.0 interface.

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