Avaya Launches Innovations for Hospitality Industry
Avaya introduced the Avaya Hospitality Enablement Suite, an advanced software solution that integrates with many of the most popular property management systems used by hotels worldwide, enabling rich interactive applications to be accessed directly from a guest’s room. This server-based suite helps hospitality providers generate revenue opportunities by giving guests easier access to a wide range of services. It also enables hotels to keep track of and more efficiently respond to guest requests, such as room service, housecleaning and restaurant reservations.
The company is also launching the Avaya Guest Media Hub, a next-generation SIP-enabled in-room media system. This innovative fit-for-purpose solution is designed to help guests see dynamic information and make requests in a new way. It features a large colorful touch-screen interface that allows guests to make phone calls, set alarms, get stock quotes, check the weather, make restaurant reservations, or explore local attractions.
Hoteliers can use the system to deliver property-specific applications such as full-motion streaming video, concierge services and real-time property tours. It also can be personalized to meet the unique needs of each guest by using historical data to feature items such as a specific brand of wine, a preferred restaurant dish, or other customized services.
Additionally, the Guest Media Hub provides an easy entry point for co-operative marketing with local venues as well as analytics that can pinpoint usage trends, enabling campaign baselining and rapid change when required to meet the needs of guests. Since the system is tightly integrated with the hospitality providers’ property management system and environment, hoteliers can use Avaya’s powerful contact center heritage to enhance revenue opportunities using presence-based information relevant to guests.
“Avaya’s hospitality solutions are ideal for hotels seeking to provide a one-of-a-kind guest experience,” said Daryl Page, managing director, Global Hospitality, Avaya. “They can drive top-line growth by helping hoteliers increase more traditional revenue sources, such as food and beverage sales and spa treatments, while opening new avenues via split-revenue models, where off-site shopping, recreation and other non-hotel attractions can be promoted via the Avaya Guest Media Hub.”
Avaya’s new solutions deliver cost savings by reducing the need for paper-based materials, such as the guest directories, doorknob placards, in-room menus, and dry-cleaning forms, among a host of items commonly found in hotel rooms.
Avaya has a long history in serving the hospitality industry, and all of the top luxury hotel brands across the U.S. use Avaya for their communications needs. The company also provides a range of communications infrastructure, IP telephony, call management, contact center, and online reservations services to a host of hotels around the world.

