Cisco announced that the Croatian pharmacy chain Farmacia, owned by Atlantic Grupa, is deploying Cisco® Digital Signs across its network of 54 stores in 15 Croatian cities.

Cisco Digital Signs, part of the Cisco Digital Media Suite (DMS), provides Farmacia with a centralized streaming of graphics and video content to terminals placed in each pharmacy location. Farmacia chose Cisco Digital Signs to efficiently and easily distribute information related to health care, the prevention of illnesses, new pharmaceuticals and pharmacy services across its network. The pharmacy chain is also planning to use Cisco DMS to distribute training content to individual stores, so that pharmacists don’t need to travel for training sessions and business productivity is not interrupted.

 Cisco Digital Media Suite is an integrated business video platform consisting of a comprehensive suite of applications for the transfer of interactive video content. Cisco Digital Signs provides scalable, centralized management and publishing of high-quality content to digital signage displays. It offers an innovative way to help improve the customer and user experience and to strengthen competitive advantages. Digital signage is suitable for a wide variety of customer applications in many industries, including financial services, retail, government, education, health care, sports, entertainment, safety and security, and transportation. It can be used for marketing, communications and training and for sharing information. It can also help enhance the customer experience by delivering entertaining and informational content and contributes to reducing perceived waiting times.

 Farmacia is the leading private pharmacy chain in Croatia and one of the strongholds of the development strategy of Atlantic Grupa, one of the most dynamic companies in the region.

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“Our objective was to differentiate the Farmacia chain through customer experience, and Cisco Digital Signage helps us achieve this goal. As the leading nonstate pharmacy chain in Croatia, in size as well as in the level of service, we are continuously upgrading our offer in every aspect. Thanks to the networked-based content distribution, we can offer up-to-date information to our customers, who also perceive waiting times as shorter, as their attention is directed to the screens. Our pharmaceutical suppliers no longer need to print and distribute costly collateral materials and can reach patients simultaneously and effectively.”                Daniela Hočevar, director, Atlantic Farmacia Marketing